Shameless Pets
Shameless Pets are a Chicago-based company producing sustainable pet treats using upcycled ingredients carefully sourced from around the US. By turning surplus or misfit produce such as apple pulp and sweet potatoes (we call it 'wonky veg' here in the UK - good ingredients that just didn't quite make supermarket displays) they save money in production, reduce food waste across the US, and create high quality grain-free snacks for cats and dogs.
Genius.
Our role in the rebrand was to create characters that better reflected the passion and playful attitude of the company and match it to the customer base. They really get pet owners and it was great fun to put this enthusiasm into the illustrations. Just a wonderful group of people to work with every time, and a brilliant sustainable product idea.
